Повышение конкурентоспособности фармацевтической продукции как одно из приоритетных направлений инновационного развития экономики.
Abstract
В статье обозначены основные факторы, способствующие повышению конкурентоспособности фармацевтической продукции. Особое место уделяется вопросу управления качеством и доступностью лекарственных средств, а также представлена оценка уровня конкурентоспособности ассортиментной политики четырех предприятий фармацевтической отрасли. = In the article the basic factors promoting increase of competitiveness of pharmaceutical production are considered. The special place is given to a question of quality management and availability of medical products. The estimation of the competitiveness level of four enterprises in pharmaceutical sphere field is also presented.References
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