Модели поведения потребителей на рынке товаров и услуг.
Abstract
В статье рассматриваются модели поведения потребителей как упрощенное представление их реального поведения, с помощью которых возможно конструирование теории потребительского поведения. Модели поедения потребителей классифицируются по уровню сложности и в соответствии с факторами, влияющими на поведение потребителей. Представлены структурные, стохастические (вероятностные) модели, такие, как: модели Говарда-Шета, модель Никосии, модели Энгеля, Коллата, Блэквелла и симуляционные модели поведения потребителей, а так же индивидуальные и семейные модели принятия решений о покупке товаров и услуг.
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