Methods of comprehensive evaluation of the external and internal environment of the enterprise: advantages and disadvantages
Keywords:
external and internal environment, technique, analysis, methods, factors, strategyAbstract
The article examines the most common methods of comprehensive assessment of the external and internal environment of the enterprise. Emphasis is placed on the strengths and weaknesses of the enterprise in the analysis of the internal environment of the enterprise The important role of SWOT-analysis and SPASE-method as an information basis for decision-making in conducting a comprehensive assessment of the external and internal environment of the enterprise. In particular, a number of methods for analyzing the factors of comprehensive assessment of the external and internal environment of the enterprise are analyzed. In this regard, it has been proven that the simplest tool for environmental analysis, which would best adapt to the needs of medium and small businesses, can be called the SPACE-method of analysis.
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