Circular business models: features and general presentation format
Keywords:
evolution of business models, types of business models, content analysis, features of circular business models, generalized presentation formatAbstract
Objective. Reveal the distinctive features of circular business models (CBM), develop a generalized format for their presentation.
Materials and methods. When performing the work, a systematic approach and the method of content analysis were used
Results. It is substantiated that circular business models are a new type in the evolution of business models that meet the challenges of the circular economy; the distinctive features of the CBM as a system is the presence of a new target component - a value proposition for the environment and the organizational mechanism for the formation of an environmental result that provides it, which opens up opportunities for economic motivation of business entities to achieve environmental goals; a new generalized format for representing the CBM has been developed as a starting point for creating innovative options for business models of the circular economy.
Conclusion. The identified features of the CBM as systems and the developed generalized presentation format are the starting point for the development of innovative options for the CBM for business practices in the circular economy.
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