Behavioral paradigm in economics and finance: genesis, essence and practical application

Authors

  • A.A. Kuksa Polessky State University, Pinsk, Republic of Belarus
  • D.A. Pankov Belarusian State Economic University, Minsk, Republic of Belarus
  • L.I. Stefanovich Belarusian State University, Minsk, Republic of Belarus

Keywords:

behavioral paradigm, behavioral economics, behavioral finance, behavioral supervision, financial behavior of the population, rational and irrational behavior of economic agents

Abstract

The article raises the issues of theory and practice of behavioral economics, behavioral finance. Complementing the rational approach of economic decision-making by economic subjects of classical and neoclassical economic schools behavioral economists proved the irrational component of this process. Behavioral economists created their behavioral theory of economics and built the factors of irrationality of decision-making by economic subjects into economic and mathematical models. The achievements of the behavioral school of economics are adequate and applied to decision-making at the level of state importance, at the level of corporations and households. The authors make proposals within the framework of the behavioral paradigm for the financial system of Belarus.

Author Biographies

A.A. Kuksa, Polessky State University, Pinsk, Republic of Belarus

PhD in Econ. Sc., Associate Professor, Associate Professor of the Department of Banking and Financial Markets

D.A. Pankov, Belarusian State Economic University, Minsk, Republic of Belarus

Doctor of Econ. Sc., Professor, Head of the Department of Accounting, Analysis and Audit in the Branches of National Economy

L.I. Stefanovich, Belarusian State University, Minsk, Republic of Belarus

Doctor of Econ. Sc., Professor, Professor of the Department of Banking Business and Financial Technologies

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Published

2025-01-10

How to Cite

Кукса, О., Панков, Д., & Стефанович, Л. (2025). Behavioral paradigm in economics and finance: genesis, essence and practical application. Economy and Banks, (2), 48-55. Retrieved from https://ojs.polessu.by/EB/article/view/1947

Issue

Section

Finance, money circulation and credit