Механизм управления коммуникациями коммерческого банка на основе применения нечеткой модели принятия решений
Abstract
В статье предложено построение механизма управления организационными коммуникациями, основанное на анализе существующих механизмов и выявлении их недостатков.Обоснована необходимость разработки механизма управления коммуникациями, позволяющего учитывать неопределенность параметров при их оценке и принимать оперативные управленческие решения. В основу нечеткой модели положено десять основных коэффициентов оценки состояния коммуникаций предприятий. Предложенный механизм позволит получать на выходе работы системы управленческое решение. Ключевые слова: коммуникация, предприятие, коэффициенты, нечеткость, фаззификация, деффазификация, механизм управления. = The construction of a mechanism of organizational communications management based on the analysis of existing mechanisms and identifying their weaknesses is suggested in the article. The necessity of establishing a mechanism for communications management that accounts for the uncertainty parameters for their evaluation and make operational management decisions is proved. The basis of the fuzzy model is supposed to ten key factors assessment of the communications. The proposed mechanism will allow to obtain at the output of the system the management solution. Key words: communication, enterprise, factors, fuzzy, fuzzification, defuzzification, governance.References
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