MONITORING OF THE BELARUSIAN TOURIST MARKET BASED ON THE ANALYSIS OF SEARCH QUERIES

Abstract

The article is devoted to the monitoring of the Belarusian tourism market through the tools of web analysis Google Analytics tourism portal Holiday.by. In this paper, the analysis of page traffic attractions of Belarus for 11 months of 2018, on the basis of which was compiled the top 10 most popular tourist sites in Belarus in 2018. The geographical distribution of tourist sites in the context of administrative districts of Belarus was analyzed, spatial patterns of concentration of attractions were determined and a map of their geographical distribution was made. It was revealed that the most popular in the requests of visitors of the portal in 2018 were chalk quarries near Volkovysk, lake Svityaz and Pansky maentak Sula, and the highest concentration of tourist sites was noted in the Western regions of Belarus (Minsk, Grodno and Brest regions). We also analyzed the attendance pages of the resorts in the regions of Belarus and it is determined that the sanatorium "alpha radon" and "Rujansky" the most popular search queries of visitors. The analysis of the pages of farmsteads attendance was carried out, which allowed to identify the most frequently requested farmsteads of Belarus: "Protected island" and "Neman's kutok". The spatial regularities of the territorial concentration of farmsteads are also revealed and a map of the geographical distribution of farmsteads in the context of the administrative regions of Belarus is made. Thus, in the context of administrative districts such spatial regularities as nuclear concentration (territorial proximity to the centers of demand for country recreation) and concentration in tourist areas with high water–recreational potential are traced.