Analyzing the use of social networks for the promotion of tourist products
Keywords:
promotion technologies, socialnetworks, tour productAbstract
The article considers modern approaches and strategies for improving technologies for promoting tourism products in social networks. Attention is paid to analyzing the current trends in digital marketing, including the use of various platforms and tools to reach the target audience. The main objective of the paper is to identify key aspects that contribute to increasing the competitiveness of tourism products and improving customer interaction through social channels. Methods of analyzing the effectiveness of advertising campaigns and ways to optimize content to attract users' attention are also discussed. Finally, the importance of adapting promotional strategies to changing market conditions and consumer preferences in the era of digitalization is emphasized.
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