International practice of assessing the level of trust in banks
Keywords:
Trust, bank, confidence, respondent, survey, credit institution, banking sectorAbstract
The purpose of the study is to study the most common approaches to assessing the level of trust in banks used in international practice.
Materials and methods. The information base of the study is the data of sociological surveys on trust in banks conducted by various research organizations. Methods of analysis and synthesis, comparison, generalization, concretization, graphical method were used.
Results. Based on the study of existing approaches to the study of trust in banks, the article shows the dominance of the survey approach. The results of various surveys assessing the level of trust in banks are presented. A comparative analysis of the level of trust in banks in different countries based on a survey approach was carried out. The expediency of developing and using a comprehensive methodology for assessing the level of trust in banks, combining the results of respondents' surveys and quantitative measurement of the level of trust in banks based on a number of proxy indicators, is argued.
Conclusion. The materials of this article allow us to form an idea of the international practice of studying the level of trust in banks. The necessity of an integrated approach to measuring the level of confidence in the banking sector, combining survey methods and quantitative measurement based on a number of economic indicators, is determined.
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